Gender Stereotypes – Wrangler

This advertisement depicts a rugged Brett Favre, along with his dog sitting on the bed of his pick-up truck sporting his Wrangler jeans.

The advertised comfort, quality and value of Wrangler jeans with Brett Favre, definitely reflects a male gender stereotype.

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Gender Stereotypes – Game & Fish Gear


The products advertised in the Ohio Game & Fish magazine pictured above would typically reflect a gender stereotype towards men.

The sport of fishing is dominated mostly by men, and though my husband drives our Bass Tracker, I am not far behind him with my fishing rod in hand. The stereotypical notion that men are fishermen does not always reflect the correct gender stereotype.

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Gender Stereotypes – Upscale Hair


“Hair veteran Frederic Fekkai reveals his signature secrets for upscale hair, whether you’re uptown or at home,” cited by Ashley Fodor in Elle Magazine.

In this article, Frederic definitely reflects a gender stereotype specific to only women. It was also noted how much women will spend on their hair over their lifetime, but thanks to the resonably priced products that Fekkai introduced in 1995, these products are available for a lot less.

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Gender Stereotypes – Manhattan Boutique

“This Manhattan boutique promises an experience that will coax you away from your iPad and into the dressing room,” states Amanda FitzSimons. 

This advertisement specifically addresses the interests of women but after further review of the article, the boutique inventories both women’s wear and menswear, so it was good to see how she countered the gender stereotype.

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Gender Stereotypes – Clear Skin

Clear Skin advertisements are typically viewed in women’s magazines and are available at local department stores in the beauty department to help treat acne, though this product is probably seen by most as a gender stereotype.

Clear Skin cites “that in just 3 days respondents using the system demonstrated a significant reduction in acne without peeling or dryness.”

I like how the advertisement is not gender specific and proves to be successful for all respondents, meaning that would involve both women and men.

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